Price War & Margin Squeeze

One of the most significant shift in Macao VIP Revenue landscape is the increase of commission rate of VIP rolling chip sales (i.e dead chips) from the traditional 0.7 % to the current 1.35% (offered by Crown Macau).  Now, there is huge inter-casino pressure to balance revenues, market share as well as profitability at the end of the day.

Inside Asian Gaming's May cover story presents an excellent write up on this BIG Squeeze covering the tiny city of Macau.

May 10, 2008 11:33 AM

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